Feeder 250 Thermal Transfer - Seed Packet printing
E. W. King & Co. Ltd., the Essex based flower and vegetable seed merchants, needed to upgrade their ability to print packets on demand with faster throughput and the ability to print up to a 90mm x 160mm area.
Kings, who have been selecting and maintaining stock for over 100 years on their farm in Kelvedon, supply seed on a wholesale basis to large users, commercial growers and to the home gardener, through their wide range of seed packets. Whichever type of customer Kings are supplying, they all have one thing in common - they all receive the same fine quality seed.
WHAT ROTECH DID
Meeting customer requirements for a vast range of variants, over 1000 varieties is no mean feat.
This is where Rotech came in. By supplying their latest FF250 feeder and fitting one of their Bell-Mark Thermal Transfer printers with a print area of up to 127mm x 190mm printing at speeds of over 100 per minute, they were able to offer everything Kings needed.
According to Plant Manager, Chris Phillips, “After surveying all of the options for new printing equipment at an N.E.C. exhibition this Spring, we were able to whittle down the contenders to single figures quite quickly. After more detailed investigation, Rotech were able to fulfil our requirements more satisfactorily than anyone else. Since installation, the machine has exceeded all expectations and the few teething problems were rectified quickly. The approach and attitude of Rotech was extremely professional and of a very high standard, as was the machine over the competiton.“
The Versastyle software has allowed all the formats to be stored on a dedicated PC and with its advanced capabilities has permitted large amounts of product information and graphics to be printed onto the packets.
Rotech supplied the complete package including the perfect grade of Thermal Ribbon to cope with the variety of packets whilst maintaining a first class print quality.