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Shrink sleeve labeling is one of the fastest growing segment in container decoration accross industries such as beverage, food, dairy, nutraceutical, pharmaceutical and cosmetic industries. 

In the 1990s, a majority of shrink sleeve labeling applications consisted of tamper evident neck bands, similar to what can be found on tablet bottles. Generic shrink film was applied by neck banders and shrunk with hot air shrink tunnels; needless to say the objective was not to make your product stand out on the shelf. 

Things have changed dramatically since than with introduction of full body shrink labels with gloss, matte and metallic finishes. Some converters can print up to 10 colors and even have embossing as part of the sleeve material, which can really turn a generic container into a piece of art that will stand out on the shelves. 

Unlike other type of packaging equipments, there is no agreed-upon name for automatic shrink sleeve application machines. Depending of region or task performed, the names of equipment to automatically apply shrink sleeves vary and it can lead to confusion, so let’s try to demystify that.  More...